Product Manager — Tangerang, Indonesia

Annisa Rizki
Nugroho

Building products people actually finish setting up.

4+ years shaping B2B SaaS, AI conversational, and digital learning products for Indonesian enterprise clients — with a UX foundation that keeps every roadmap grounded in how people actually use the thing.

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About

Product Manager with a background in UX/UI design, currently leading product strategy at Lenna.ai for an AI-powered conversational platform used by major Indonesian enterprises — including Kawan Lama Group, BNI, Bank Indonesia, Loket.com, and many more. Comfortable moving between Agile delivery, stakeholder management, and hands-on research, with a track record of turning messy onboarding flows into measurable wins.

40%

Faster enterprise onboarding at Lenna.ai

60%

Cut in client bot setup time (3 days → 1.2 days)

35%

Fewer support tickets via a 50+ article FAQ library

Experience

Product Manager

Lenna.ai · South Tangerang, Indonesia

Feb 2025 — Present
  • Reduced customer onboarding time by 40% by leading end-to-end product strategy for 7+ enterprise clients, including streamlined workflows and documentation across AI chatbot deployments.
  • Decreased support tickets by 35% and cut new client adoption time from 4 weeks to 2 weeks by building a 50+ FAQ knowledge base and onboarding guide library.
  • Cut client bot setup time by 60% (3 days → 1.2 days) and improved CSAT from 7.2 to 8.9/10 by launching AI-assisted bot management and CMS workflows.

Product Manager & Senior UX Designer

PT Lingga Hamparan Krida · Jakarta, Indonesia

Mar 2021 — Jan 2025

Holding company managing KRIYA (LMS) and ATTO (BMS) platforms.

Product Manager — KRIYA LMS Platform

Mar 2022 — Jan 2025
  • Achieved 95% feature adoption across 4 enterprise clients onboarded within the first 6 months via a structured go-to-market strategy.
  • Delivered the MPO GO project 1 week ahead of schedule using JIRA-based sprint planning, enabling timely campaign launches.
  • Improved development velocity by 25% and cut bug rate from 12% to 7% by identifying 5 key process improvements with engineering and design.

Product Manager — ATTO Property Management Platform

Oct 2021 — Jan 2025
  • Saved Rp 200M+ annually with a preventive maintenance dashboard (PostgreSQL + Tableau) across 15+ clients, cutting maintenance costs by 18%.
  • Increased user retention by 22% by synthesizing 30+ customer interviews and Amplitude analytics into the top 3 roadmap priorities.

Senior UX Designer — ATTO Property Management Platform

Mar 2021 — Jan 2022
  • Improved usability scores by 40% and cut user drop-off by 28% through research with 50+ participants and 8 resolved critical UI issues.
  • Cut acquisition cost by 20% (Rp 150K → Rp 120K/user) and lifted conversion by 15% by redesigning the onboarding flow.

UX/UI Designer

Verihubs · Jakarta, Indonesia

Aug 2019 — Sep 2020

Passwordku authentication product.

  • Decreased user error rates by 40% and improved task completion time by 35% through A/B testing with 200+ users.
  • Delivered 5+ web and mobile interfaces with a 3-person dev team, shipping 2 weeks ahead of sprint deadlines with 90% positive feedback.

UX/UI Designer — Internship

Datacell Infomedia (Paydia) · Jakarta, Indonesia

Mar 2018 — Feb 2019
  • Designed wireframes, prototypes, and UI concepts for multiple mobile applications, conducting user research and building personas to guide product decisions.
selected UX work

Case Studies

UX Case Study

Teritori App

Property search redesign for urban migrants — rethinking discovery for people navigating a new city.

Read the case study →
UX Case Study

myXL App Redesign

Reworking OTP and package discovery flows to reduce friction in everyday telco tasks.

Read the case study →

Skills

Product Management

Product StrategyRoadmap PlanningFeature PrioritizationAgile / ScrumStakeholder ManagementGo-to-Market ExecutionUser Story Writing

Research & Analytics

User ResearchCustomer InterviewsA/B TestingData-Driven DecisionsAmplitudeTableauPostgreSQL

Tools

JIRANotionMiroFigmaTrelloMondayGoogle WorkspaceMicrosoft OfficeAdobe Illustrator

Education & Certification

Bachelor of Computer Science — Database Engineering

Bina Nusantara University (BINUS), Jakarta · Aug 2015 — Dec 2019

Chairman, HIMTI 25th Anniversary · Volunteer Teacher, Teach for Indonesia

Google Project Management: Specialization

Coursera · Google Career Certificates · Issued Jan 2025

Certification covering project lifecycle, Agile organization, and stakeholder communication.

Let's talk product.

Open to Product Manager, Product Owner & Project Manager roles. Reach out anytime.

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Annisa Rizki Nugroho · Tangerang, Indonesia